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The web page states the following, "Nice menu 1 - Shop 360 Nice menu." We saw that the web page also said " Gourmet Slow Cooker 4 Quart." It also said " My Baking Addiction Cookie Sheet. 9 x 13 Bake and Roast Pan. Getting Started with 360 Cookware. Recipes from the 360 Cookware Test Kitchen. Make A Wish with 360 Cookwares Gift Registry. 360 Cookware opens the door to delicious, healthier cooking through Vapor Technology. Meet 360s Chefs and join the conversations in the 360 Community!." The header had 360 cookware as the highest ranking optimized keyword. This keyword is followed by vapor technology, green cookware, and made in usa cookware which isn't as urgent as 360 cookware. The other words gallery.americraftcookware.com uses is healthier cooking. stainless steel cookware is included and might not be seen by web engines.